Built from the grassroots level, Custom Lures Unlimited has rapidly gained brand name lure status.  With vision, imagination, and innovation, CLU's craftsmanship of premium lures has remained true to the custom concept. With the courage to be unique and self invent , CLU's vast line-up of lures has grown from local to international angling. With a progressive range of artistry and creativity, CLU remains a catalyst behind a fundamental shift in lure craft. With soulful dedication and perserverence, CLU's primary goal is the pursuit of lure craft excellence.

• Name: Custom Lures Unlimited
• Acronym: CLU
• CLU Logo:
• CLU Colors: Silver, Orange, Black
• Founder: Kelly Barefoot
• Subsidiaries: East Coast Swimbaits, Lure Universe, Next Generation Lures
• Location: Raleigh, North Carolina
• Pro Team: FLW Pro Jeffrey Thomas (2004-present), BASS Elite Pro Randy Howell (2005 til present), BASS Elite Pro Mike Iaconelli (2007- til present), BASS Elite Pro Clark Reehm (2010), BASS Elite Pro Dave Wolak (2010)